The five pillars of a web designing company


The marketing leaders and planners
From childhood, all the teachers and education trains the students on teamwork. Every player in a team sport has a significant role to play for winning the game. The best players can win the games, but the best team wins the tournament. This quote helps all people understand the importance of time spirit. Hence every business person possesses individual key members who rock their sales platform. We will discuss the key players of a web-designing company here. One can visit the link to read here on top website optimization tactics and can also get a full list here on visual hierarchy in web designing.

The marketing strategist or the planners in a web-designing company have a central role to play as they help the team and the client. They also help all their board members to tackle any uncertain situations. They also understand the trends on the internet and make sure their company optimizes all the trends present on the internet for a better conversion rate of their clients.
The marketing strategist keeps close contact with the content management team for the creation of leads or niches for the blog posts and articles which they will upload on the client’s website.

The role of UX designer in a web-designing company
Often the UX designers are termed as the architects of the web-designing company as they formulate the new plans for the creation of the websites by researching the client’s old site. They prepare a clear proof plan for their clients and work near the content management team of the company. They are also responsible for the creation of the graphic design of the client’s website along with the selection of responsive templates.

The specialist content management team
The content is going to play the role of the sales reps online. Hence, an excellent web designing company will possess a responsible, experienced, and professional content writing team. Many web designers lose their clients due to poor content creation teams. The website is as good as the content present on the site. It is paramount for the web-designing company to go with the experienced writers in the industry who can understand and wisely use the power of words for improvised content creation.

The web-developing geeks of the company
The work looks a bit spread when we go with marketing, content creation, architects, and hence we need a web-developer to collaborate all the tasks and build the structure of the website. The web-developer is the curator of the team who collects the work and presents it on the platform for the client and also rectifies and eliminates any unwanted bugs from the client’s website.

The role of editor in the scenario
The editor is essential for the company to make sure everything uploaded on the website is error-free. Everything from brand guidelines to external is the responsibility of the in-house editor.

Guelph Website Design
Phone: (647) 694-8697
Image Description
32 Surrey St W
Guelph, ON N1H 3R3

Things To Know About Responsive Web Design

Responsive Web Design

People today make use of smartphones for accessing the Internet. Thus there is a need to design websites that look good in various devices like laptops, tabs, and mobiles. The web layout of your websites must fit the exact screen size of different devices. Developing mobile-friendly websites is important in recent years. Responsive website design mainly aims in offering a better user experience to website users. It is true that responsive web designs come with a lot of benefits and pitfalls. Check here in detail about responsive web design. You can find Full List Here on the pros and cons of responsive web design.

Responsive Web Design-Definition
Responsive web design is defined as the web pages designed for the desktop view which fits the web browser view of various other devices. Thus providing the same support for the same website irrespective of the device. Responsive web design can be achieved by the following steps.
1.Specifying different CSS styles for the website display
2. The use of percentage values for the full grid, images, and videos. This makes adjustments easy.

Benefits of Responsive Web Design
The following are the reasons for the popularity of responsive websites.

Enhanced User Experience: The user experience of a website can be improved with responsive web design. A friendly web interface is developed with responsive web design. Thus the responsive design mainly aims in developing a mobile-friendly website.

Saves Money: Responsive web design helps in reducing the design cost of developing a separate website design based on various devices. There is a need to develop a design rendering of two sets and developing a responsive web interface for laptop, desktop, and mobile. With respect to front end development, three different CSS styles need to be developed. Responsive web design helps in reducing the maintenance cost.

Includes Search Engine Optimization: It is said that responsive web design helps in developing a website that is SEO friendly. Thus your website is equipped with various SEO features. Responsive web design shares the links of social sharing. Search engines also offer priority to websites with responsive

Pitfalls Of Responsive Web Design
The common downfalls of responsive website design are listed below.

Compatibility Issues: When users make use of older versions of web browsers the responsive web pages do not open in it. Thus users suffer from compatibility problems with responsive web design.

Long Load Time: Responsive websites take quite a time for getting loaded. This might affect downloading speed.
Increases Web development Time; It is, of course, time-consuming when web developers try to convert an existing website into a responsive website.

Affects The Web Layout: The website layout is greatly influenced by the responsive website design. Designers find it difficult to control the design style of a responsive website.

Thus it is important that website owners look for professional design agencies that pursue high-quality responsive web design.
The above are the benefits and drawbacks of responsive web design that website owners must be aware of.

Guelph Website Design
Phone: (647) 694-8697
Image Description
32 Surrey St W
Guelph, ON N1H 3R3

The SEO Trends For 2020: Get To Know Them


With online competition steadily growing and new websites being launched, has been rethinking content marketing strategies. Revaluating SEO and marketing strategies is critical because more than ever, websites need to adhere to the set requirements of search engines. To rethink, you must be aware of the upcoming trends. This article dives into 3 top SEO trends for 2020; you can find some More Here.

· Strategize For Voice Search
Till now, to answer a query, a user typed in words into a search engine. It resulted in keywords. With the birth of smartphones and other mobile gadgets, the trend has changed to voice searches. Instead of typing, an internet user speaks to the device. The devices range from phones to home voice assistants like Voice Pod and Amazon Echo.

The way people speak and the way people write is very different. It is why SEO strategies now need to include optimizing a site for voice searches. A website that contains conversational content increases their chances of organic traffic.

· Collaborate With Online Influencers
Internet users got tired of ads intruding while they browsed content. So, they ignored ads and began looking for information from people they trusted. This behaviour gave rise to online influencers. Today, people are far more likely to believe and engage with an authentic influencer they respect than a celebrity. To leverage the power and hold of influencers, marketers and businesses are investing immensely in influencer marketing.
How do influencers help in SEO? First, collaborating with a social media influencer, amplifies the reach of your content, which generates more traffic Second, influencers aid in building backlinks, one of the critical factors for increasing the ranking of a web page.

· Optimise For Snippets
In order to enhance the user experience, Google has started delivering Featured Snippets. These snippets appear on top of the leading organic result. Since the snippet is above the No.1 results, it is called as Position 0. Currently, more than 54% of clicks on Google come from Featured Snippets, implying that they result in over half of search engine clicks.

Featured Snippets are the golden goose for you because they can increase the traffic to your site or blog, even though you are not the first result on a Google search.

How do you take advantage of Featured Snippets? Try giving clear-cut answers to frequently asked questions in your niche area. Google uses a specific method to evaluate and boost Featured Snippets. Therefore, focus on quality content to get your website to Position 0.

In Conclusions:
SEO strategies are essential for every business in the present scenario. They need to include more than keywords and look towards optimizing content for users because Google bases its algorithm on how users behave. Start utilizing the SEO tactics explained here and then look for even more. If you want to generate more traffic in the coming year, you need to be on top of these SEO trends for 2020!